Googling Your Way to Success
A Modern Approach to EP Job Hunting
Finding work in the executive protection industry can be challenging, especially for newcomers or those looking to advance their careers. While traditional job search methods have their place, thinking outside the box can set you apart and help you land that coveted position. One inspiring example of creative job hunting comes from outside our industry but offers valuable lessons we can apply to executive protection: The Google Job Experiment.
In 2010, copywriter Alec Brownstein came up with an innovative idea to catch the attention of top creative directors in New York City. He created Google AdWords campaigns targeting the names of five creative directors he admired. When these executives searched for their own names (a common practice known as "vanity Googling"), they saw an ad at the top of the results that read: "Hey, [creative director's name]: Googling yourself is a lot of fun. Hiring me is fun, too." The ad linked to Brownstein's website and portfolio.
The results were impressive. Four of the five creative directors contacted Brownstein for interviews, and two offered him a job. All this from a $6 investment in targeted Google ads.
While the executive protection industry differs from advertising, the core principle of Brownstein's approach – finding creative ways to get in front of decision-makers – is highly relevant to our field. Here's how you can adapt this concept to your executive protection job search:
Identify key decision-makers: Research companies or agencies you'd like to work for and find the names of their security directors, operations managers, or hiring personnel. LinkedIn can be a valuable resource for this information.
Create targeted ads: Use Google AdWords or similar platforms to create ads that appear when these individuals search for their names. Your ad could say something like, "Looking for top executive protection talent? I'm available and qualified."
Craft a compelling landing page: When someone clicks your ad, they should arrive at a professional webpage showcasing your skills, experience, and why you'd be an asset to their team. Include a clear call-to-action for contacting you.
Be prepared: If your strategy works and you get a response, be ready to impress. Have your resume polished, references lined up, and be prepared to articulate why you're the right fit for their organization.
Follow industry regulations: Ensure your approach doesn't violate any ethical guidelines or privacy concerns specific to the executive protection industry.
This method can be particularly effective for reaching smaller or mid-sized executive protection firms where decision-makers might be more accessible. For larger organizations or high-profile clients, you may need to target HR managers or recruiters instead.
Remember, the key to this approach is personalization and creativity. You're not just blasting out generic resumes; you're demonstrating initiative, tech-savvy, and an understanding of modern marketing techniques – all valuable skills in today's executive protection landscape.
However, it's important to note that while this method can get you noticed, it's just the first step. Once you have a potential employer's attention, you need to back it up with solid credentials, experience, and professionalism. Be prepared to discuss your training, certifications, and any relevant experience in detail. Highlight specific skills that set you apart, such as language proficiency, advanced driving techniques, or expertise in cybersecurity.
Another benefit of this approach is that it allows you to target companies that might not be actively advertising open positions. Many executive protection roles are filled through networking or word-of-mouth before they ever reach job boards. By proactively reaching out to key people in the industry, you might learn about opportunities before they become public.
While the Google ads approach can be effective, it's just one tool in your job search arsenal. Combine it with other methods like networking at industry events, joining professional associations, and maintaining an active presence on platforms like LinkedIn. The more varied and proactive your job search strategy, the better your chances of success.
In conclusion, as we've explored, creative approaches to job hunting can significantly boost your chances of landing that ideal executive protection position. However, I understand that not everyone feels comfortable with digital marketing techniques or has the time to create a standout online presence.
If you're feeling overwhelmed by the prospect of building a website, optimizing your LinkedIn profile, or navigating the world of online advertising, don't let that hold you back. As someone who has successfully used these methods in my own career and helped others do the same, I'm happy to offer guidance.
Whether you need assistance fine-tuning your online presence, crafting a compelling personal brand, or simply want to brainstorm innovative job search strategies tailored to the executive protection industry, feel free to reach out. I'm not here to sell you anything – my goal is simply to help fellow professionals in our field succeed.
Remember, in the world of executive protection, networking, and mutual support are invaluable. Sometimes, a fresh perspective or a bit of technical know-how can make all the difference in your job search. If you think you could benefit from a friendly chat or some informal advice, don't hesitate to get in touch. We're all in this together, and helping each other succeed ultimately strengthens our entire industry.