Episode 9: “Stand Firm on Your Worth: Never Lower Your Rates!”
I hate to break it to you, but when it comes to leveling up your income in executive protection, there are no shortcuts or fancy tricks to making more money; the key is simple—never drop your rates.
This principle may seem straightforward, yet any veteran of the executive protection industry understands the constant temptations to lower fees. However, yielding to these pressures initiates a cascade of challenges that block the path to enhancing your future earnings.
.Although the concept may appear simple, experienced individuals in this industry recognize the compelling rationale behind reducing fees. Yet, this action triggers a series of obstacles that impede progress toward increased future profits.
